Understand SEO in less than 60 seconds
Back Posted on 15 Jan 2016
SEO is just Website Optimisation.
Calling it Search Engine Optimisation just makes it sound more difficult than it really is.
You know what your customers want so you can optimise your website better than anyone:
- Write for your customers
- Pick a page on your website and make it better for them
- Repeat
There is a perception among small businesses that Search Engine Optimisation (SEO) is a deeply technical process or even a black art that will make their website rank higher in search results.
Let's dispel that myth.
Search Engine Optimisation is actually just Website Optimisation.
Paul Furiga knew this back in 2014 when he wrote: SEO should really stand for Simply Excellent Online
Website Optimisation vs Search Engine Optimisation
By removing the Search Engine element the concept is much easier to understand.
It is no longer a technical problem for an SEO expert to solve.
Website Optimisation simply ensures your website is focused on real people, not search engines.
Google make it clear this is what they look for when ranking your website:
Make pages primarily for users, not for search engines [1].
If you want your website to rank well it needs to be optimised
Your website is optimised when it is better than your competitors by
- solving more problems
- providing better information
- demonstrating more industry knowledge
- being more up to date
- being more unique
None of these are technical problems that require an SEO expert to solve.
Start optimising your website today
Pick a page on your website and using at the list above make it better for your users.